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The designer said that his grandfather nonchalantly pounded nails into posts and hung various things on them. So that things didn't fall off these nails, he unconsciously pounded them in at an angle. To us, these felt like the most rational sort of hook you could get. While a simple nail would have sufficed, the designer made a few alterations, which strucked him that if some one could secure a nail at a set angle and length every time, then he could have beautiful hooks anywhere he could pound a nail in.
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